Wednesday, 15 July 2009

bits and bobs


While flicking through an old copy of British Vogue I found a very interesting article about the basic tools for our beauty routine: who and when they were invented:

Face Cream: Guerlain’s Secret de Bonne Femme was launched in 1904.
Bronzing Powder: Guerlain introduces Terracotta in the 1900’s
Mascara: in 1914 Max Factor introduces the first form of mascara for films – a wax to be heated and applied to the lashes. By 1916 this mascara is available to the public.
Foundation: Max Factor develops flexible greasepaint for films in 1914
Hair Dye: Eugene Schueller calls his synthetic hair colour Aureole in 1907 and sets up a company called L’Oreal.
Nail Polish: Cutex commercialises nail polish in 1917.
The Perm: in 1906 Charles Nestle invents his permanent-wave machine
False Lashes: Max Factor creates a set out of human hair in 1919, but doesn’t sell false eyelashes commercially until 1959.
Eyelash curlers: Kurlash is invented in 1923.
Perfumed face powder: Caron introduces Peau Fine in 1920
Hand Held hairdryer: invented in 1969. Before this hood hairdryers were the only option available.
Hair Straighteners: Babybliss was the first company to introduce straightening irons for pro use in 1980, but did not sell them to the public until 1987.


Egg White: was painted on skin nightly for it’s tightening effect during the 20’s.
Liquid Stockings: during World War II a tan-coloured cream was painted over legs and a browline drawn up the backs to mimic stockings.
Boot Polish: was used in World War II instead of mascara due to make-up shortages.
Milk of Magnesia: was used to lighten skin to the ivory tone that was in vogue in 1916.
Flame Soot: was mixed with baby oil to create smoky eyes in the 20’s and 30’s before eyeshadow was invented.
A rabbit’s foot: was used as a rouge applicator in the early 20th century.
Hair Ironing: in the 60’s women draped their hair over an ironing board and covered it with a paper bag or towel before ironing it straight.
Rose Petal Blush: rose petals were steeped in red wine for weeks and used as substitute for rouge during World war II.

Amazing eh?!
Full articles from British Vogue December 2006.

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