I guess it's a legitimate question for people who don't work in the industry....
...and the answer is yes, they do, indeed.
Generally for male models we take care of the skin - so we cover blemishes, dark circles, take away the shiness, by using a foundation or a tinted moisturiser or just concealer, or even just powder. Sometimes the look implies the use of eyeliner or eyeshadow, or even crazy aqua colours, it can vary depending on the type of jobs and what the client wants.
I'm going to publish backstage pictures from a photo shoot I did last autumn, where Fabien was wearing face and eye make up.
and pictures of the photoshoot:
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